Alter-Action was formed by Chris Jason and Beth Sarro in 1996, the first professional sandboarding operation on the Namibian Coast.
With time and experience, Alter-Action developed the safest and most effective method of sliding on the dunes.
The “perfect” dune was chosen – a star dune with six different faces and a towering height of 100 meters.
The dune is located approximately 11 km from Swakopmund. (5 kilometers as the crow flies.)
Three years after the formation of Alter-Action, the company introduced Stand Up Boarding. Alter-Action was the first sandboarding operation in Namibia to use proper snowboards to teach people boarding on the dunes.